Creating lifelong positive values and hope in Hong Kong society is the aim of "Sports for Hope", one of The Hong Kong Jockey Club Charities Trust’s three areas of strategic focus. Under this banner, the sport of football reached another milestone with the opening of the Jockey Club Kitchee Centre in Shek Mun, Sha Tin. Funded by a HK$63 million donation in 2012 from the Trust, the new facility will not only develop future generations of top Hong Kong players, but will also strengthen ties within the community as it builds strength of character among young players and teaches them valuable lessons about leadership and teamwork.

With an area of 15,000 square metres, the Centre includes a multi-purpose artificial turf and five single-storey amenities blocks with changing rooms, medical room and office space. The pitches can be arranged into three different configurations for different training purposes. Apart from enabling Kitchee to expand its free youth training programmes for children from the age of five, the facilities will be open to the public for 30 percent of the Centre’s sessions. Altogether, more than 100,000 people are expected to use the Centre each year.