According to a research, over 65% of people in Hong Kong do not maintain a healthy and active lifestyle. To encourage more citizens to get moving, JC Fit City promotes incorporating sports and exercise into their daily life, based on activity level recommendations from the World Health Organization (WHO).

Through city-wide events and a variety of accessible sports activities, the project aims to raise public awareness about the benefits of an active lifestyle. It also helps people build supportive communities among peers with shared goals.

The project’s website and mobile app offer participants an all-in-one digital platform that provides an easy and efficient way for them to stay engaged, explore activities and connect with the fitness community.

To learn more about the project, please visit: https://jcfitcity.hk/en